Role: Concept and Story Design, Layout/Content Design
Collaborators: Creative Direction by Sarah Bartlett, Concept Story and Writing by Sara Drenzek
Description: These concept booklets, for a high-profile client, were aimed at a community of sports fans and the pride they hold for their team. We wanted to create an experience for soccer fans that enveloped them in their team, their game, and the hype of the fan-lifestyle, with a hint of exclusivity.
This initial presentation booklet was to give an overall outline of the concept, area diagrams, and precedent images, separated into each individual place of experience and was accompanied by matching pin-up material.
This 2nd presentation leave-behind was walked through with the client, onsite, in order to give the client an interactive story. We created avid fan characters and used the storyline of a game-day walk-thru, as it might be posted to social media. Each floor or major area of interest was represented by a different Instagram post and followed by specifics and precedents.